Issue Number - 23
Month - August 2015
LOCALIZATION TIPS FOR STARTUPS THAT WANT TO EXPAND GLOBALLY
Are you a Startup looking for expanding its base and offer products and services to customers across multiple regions? Are you looking at localizing your product and reach emerging markets? Do you wish to communicate to your potential customers about your products and services in multiple global languages?
If the answer to any of the above is Yes, than you need to consider some of the important points before embarking on “World-domination” journey. Every startup designs its Sales strategy for the goal of global expansion. It is important to find scalable and flexible infrastructure to successfully launch products/services into foreign markets, and Localization plays a big role in this approach. Here are some of the tips which can make the entire journey easier, reliable and cost-effective.
Interesting Facts about “Burning Man”
Every year, tens of thousands of free-minded folks migrate to the desert in northern Nevada to participate in the week-long festival of “radical self-expression" known as Burning Man. Let’s look at some fun facts about this festival.
- The festival’s temporary town, Black Rock City, becomes Nevada’s third-largest city for a week.
- An astounding 65,922 people attended the festival in 2014.
Globalization and Localization for Global Products and Services
Globalization and localization are means of adapting computer software to different languages, regional differences, and technical requirements of a target market. Internationalization is the process of designing a software application so that it can potentially be adapted to various languages and regions without engineering changes. Localization is the process of adapting internationalized software for a specific region or language by adding locale-specific components and translating text. Localization (which is potentially performed multiple times, for different locales) uses the infrastructure or flexibility provided by internationalization (which is ideally performed only once, or as an integral part of ongoing development).
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