Issue Number - 24
Month - September 2015
Why Is Brand Localization Important in a Multicultural World?
Many “global” companies come under disapproval when they do not take the right steps while marketing their presence in global markets. The need to take your brand global by localizing it for newer markets is rising each day, and many global brands are now working towards preserving their brand assets and image.
It is very critical to preserve brand image and to ensure that brand message is equally understood as it moves across various markets. Marketing teams are advised to adopt translation management processes and technology for cost effectiveness and speedy delivery. The most common tools for brand localization are website and social media mediums. If you are planning in going global with branding collaterals that do not speak the language of your customers, then you are not even scratching the surface of your incoming sales and customer base.
Interesting facts about Digital India
Indian Prime Minister Narendra Modi is set to launch the 'Digital India' campaign, aimed at creating a digitally empowered society and informed economy. Let’s take a look at some of the objectives for this initiative.
* Source: economictimes.indiatimes.com
- National Centre for Flexible Electronics (NCFlexE) is an initiative of Government of India to promote research and innovation in the emerging area of Flexible Electronics.
- BPO Policy has been approved to create BPO centers in different North Eastern states and also in smaller towns of other states.
Children of War – Our Evolving Mankind
Our world is under constant threat due to wars taking place between many countries every day. Papers are filled with news of loss, despair, destruction and death. Millions of children are constantly sacrificed in these conflicts. Civilians form more than 90% of the casualties in these wars. Children are the worst affected as they confront not only physical harm, fear, and violence, but also experience a great fear of loss of loved ones. Homes, playgrounds, and schools which were once seen as safe havens are taken away by the armed forces and broken forever.
The emotional trauma caused by wars on vulnerable children is extreme and most difficult to deal with. Children are unable to process the real reason behind wars and such instances can scar them for life. Children, as small as babies, can suffer from psychological stress and developmental roadblocks. As per CNN report, more than 2 million children were separated from a parent in Iraq and Afghanistan wars. (http://edition.cnn.com/2014/03/11/us/military-children-deployment/)
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