Blogs

With translation and localization, OTT companies can re-use content for different markets without having to produce shows from scratch. It can also make content available to people who have a taste for international programming.

Voice-overs are used in video marketing for explainer videos, short product demos, and so on. Though it is relevant in all industries, in some we see that they are more widely used.

Companies targeting an international market, the game significantly differs from catering to the local community.

The very purposes for enterprises to create and translate content are not the same as it was perhaps a decade ago.

In today’s business world, localizing digital content has proven instrumental for succeeding in the global market.

A dialect is a distinct variant of a language spoken by a subgroup of that language’s speakers. So dialects of a language are closely related linguistically and are largely (or completely) mutually intelligible.

Localization has been shown to drive the growth of companies globally. However, questions remain as to whether language is a revenue generator or cost for the companies in question.

It’s five months into 2021 and the world is still struggling to cope with the Covid-19 pandemic. But unlike last year, this year the vaccines have arrived. The question is, how accessible are the vaccines to everyone?

Likewise, in the healthcare industries language services are highly important for translating patient notes and interpreting. Interpreting has become a more demanded service especially in cases where a traveller has to hospitalised in a foreign country. In Europe many holiday makers from Ireland and the UK request an interpreter…

The Internet has opened up endless opportunities for businesses everywhere to explore new markets and expand their reach across the globe. And because of this, websites have become the primary channel for many companies to sell, inform, and promote themselves due to their amazing power to make di…

The ISO 17100:2015 is the latest internationally-recognised standard for companies working within the translation industry. It describes the essential requirements for processes, resources and other aspects involved in the delivery of a quality translation service. The ISO 17100:2015 standa…

Over the last couple of decades, the translation industry has experienced an exponential growth, one that will almost certainly continue into the future. Among the reasons for such high interest in translation services are the access that the Internet has provided to businesses big and small in t…

On 3rd May, 2019, an extremely severe cyclonic storm – FANI hit the East Coast of India and ravaged Bhubaneswar, the capital city of Odisha, where we have one of our Production offices, and Puri – another coastal city. This was one of the strongest and the most severe cyclone Odisha has ever seen…

Visit tcworld India to experience top tier workshops and presentations from across the world. The event is being held from 28th of February to 1st March, 2019 at the TAJ, M.G. Road, Bangalore. Braahmam is the official gold sponsor of the entire majestic event. With two days of extravagant exposur…

Content marketing, however, is not a new concept. Brands have been telling stories for well over a century to attract and retain customers, using a variety of media. From printed publications like John Deere’s customer magazine The Furrow launched in 1895, through radio programmes known as “Soap …

Increasing globalization has converted  our planet into  “one big village” that has provided every single person  access to the whole world. Increased globalization has boosted business and provided  organizations with new  landscapes and horizons to achieve. With the whole world now a prospectiv…

When adapting entertainment or business communication for a global marketplace, subtitling is one of the options available and has many advantages. Subtitles can be used as a written rendering of the dialogue or narration contained in a video in the same language as the original audio, or…

With the evolution of technology, businesses are not just limited to the geographical boundary of their own country. What can be better than a video when a business plans to expand its global outreach? The visual appeal of a video can cross boundaries and cultural differences to create communitie…

We are living in an era where technology has completely taken over our day-to-day tasks. If there is one thing that technology has strengthened the most, it is communication. Communication is the key in every aspect of our life, and that includes the way we do business. Communication through mult…

Videos are fast becoming one of the most powerful tools of marketing promotion. According to the survey “The State of Video Marketing 2018” carried out by Wyzowl, 81% of businesses use video as a marketing tool. Out of those, 85% of businesses regard video as an important part of their marketing…

Videos are a well-established method of communication these days, and a great way to spread your message. Whether you want to advertise your products, demonstrate a task or simply broadcast a TV show, videos can easily be shared all over the globe in a matter of minutes. However, problems can ari…

I remember clearly the expression on my fellow translators’ faces the first time I used the word “Localization” to describe the type of work I was doing. Back then—and it wasn’t that long ago really—I couldn’t even find a resource to look for the translation of the English term “localization” in…

Content is not limited to text and photos on a website. Videos play a crucial part in any marketing strategy, especially among those that aim for a global reach. Videos give your content depth and variety. Fortunately, with video translation services  you can tweak your videos for an effective gl…

In spite of the name, ‘Oktoberfest’ actually begins in the middle or end of September. It’s a folk festival which typically signifies the onset of winter in Germany and much of central or western Europe. Oktoberfest is typically associated with the consumption and appreciation of a wide variety…

Recently, the 3-day event “10th World Hindi Conference” was organised by the Ministry of External Affairs in cooperation with the Madhya Pradesh government in Bhopal. This conference takes place every 4-5 years all across the world. This is the third time that the World Hindi Conference has been…

As declared in the Indian Constitution, Hindi is the official language of India along with English.  Apart from these, states also have their own official languages.

From distance, the whole approach of Machine translation and its success looks a reality but on close inspection it feels that there is more to Machine Translation then what has been sold to an average customer. For those who are unaware of what Machine Translation is, here is a layman’s explanat…

For long, the Indian Government has ignored the importance of local languages in governance. Maybe, they have woken up well in time and since last year there has been a huge push towards spreading information about major development initiatives in Indian languages.Language diversity is well known…

Legacy data need not be a liability. Convert existing content into XML and HTML 5 and reap the many benefits of digital publishing. For those who always wanted to create high-quality interactive content, it’s a dream come true. Contact us for interactive digital publishing services!…