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Localizing an app can open up a world of possibilities for businesses. Here are some of the key benefits of app translation and localization:

Websites are meant to be read by as many people as possible. So naturally, your site will look best when it’s being read in the language of the dominant culture in that region.

In the global workplace, where employees are interspersed throughout the world, it is not always possible to have in-person training programs.

Translation is a complex process. This is part of the reason why buying translation and estimating the cost of translation is not always simple. Purchase managers want to know outright what a particular translation will cost. They would obviously want to stay within their allocated budgets.

Medical apps offer a wide variety of resources such as videos, text, podcasts, high-resolution illustrations, and more. They are becoming increasingly popular with students, as information is readily available with a few taps on the phone and can be accessed on the go.

Create compelling eLearning courses for your Japanese audience, eLearning has been around a long time, but the pandemic has changed its status from a secondary mode of education to near-primary mode.

The Japanese language is very distinct, and linguists believe it does not share a close relationship with any other language family. Korean perhaps comes closest, but there is considerable Chinese influence, too.

If you are in the right place at the right time, you’re able to get the education you are looking for. eLearning creates a level playing ground. Time and space no longer acts as barriers.

Online medical programs increase the reach of medical universities and training institutions as well, and their revenue potential is increased. Online medical programs increase the reach of medical universities and training institutions as well, and their revenue potential is increased.

Doctors in rural areas face several infrastructural and resource challenges. Sometimes, they have to travel long distances to see a patient who cannot come to them.

As we have seen from the pandemic days, travel can be risky and plain impossible too. This is why eLearning has become hugely beneficial to health professionals.

The pandemic-induced lockdown was a stressful time for everyone in its own way. Teachers and institutions needed to be more sensitive to the needs of multilingual, multi-cultural students and see how translation could be a solution.

The number of languages you are offering increases, the cost involved in translating and localizing also increase. Many a time, the budget doesn’t increase correspondingly. You then have to figure out ways and means to stay within the budget, yet train your overseas employees successfully.

If your web or mobile app is not internationalized, every time you want to translate it for a new locale, you will have to extract all the strings for translation. Also, you will have to manually provide for the different formats for currencies, numbers, addresses, names, date, and time.

online learning is not without its challenges, chief among them been keeping the students engaged. When it comes to corporate eLearning, companies design courses to train employees on company policies, compliance, safety, additional qualification, and more.

Dubbing refers to the off-camera narration in video content. All dialog and any background narration is translated to the target language and then spoken by voice actors. Subtitling refers to rendering the spoken dialog in written form in the target language.

Online learning is not without its challenges, chief among them been keeping the students engaged. When it comes to corporate eLearning, companies design courses to train employees on company policies, compliance, safety, additional qualification, and more.

One of the first things that one has to bear in mind when producing a multilingual training program is that translation is just a part of the process and doesn’t account for all of it.

We define localization as the process of adopting a product or an application according to the cultural preferences of the target demographic.

A chatbot online serves as the first “live”, interactive element of your website. It intercepts the customer where they are and tries to help them achieve their objectives from your website quickly and smoothly.

Gender is built into some languages. The very nouns and verbs will vary depending on whether they are masculine or feminine. But the modern consciousness is increasingly veering towards gender neutrality, or not trying to hold up one gender over the other in public discourse.

There are two ways to create different versions of your website for different locales: create a global template and work off of that for each version. This way, you keep the look and feel of the site uniform across languages and locales.

With translation and localization, OTT companies can re-use content for different markets without having to produce shows from scratch. It can also make content available to people who have a taste for international programming.

Voice-overs are used in video marketing for explainer videos, short product demos, and so on. Though it is relevant in all industries, in some we see that they are more widely used.

You can localize and translate your products and services for the Japanese market. Because language and culture are interwoven, it’ll also be touching upon how you can take care of cultural differences from a linguistic point of view.

Video translation acts as a helping aid and makes content accessible and legible for a global audience.

Asia covers the widest and most populated continent globally, and here, Romanian people relatives live; the Punjabi people have the same origin as Romanians.

Video translation is key to improving the SEO and accessibility of your business.

Companies targeting an international market, the game significantly differs from catering to the local community.

The very purposes for enterprises to create and translate content are not the same as it was perhaps a decade ago.

Indians being hooked on to YouTube is another factor. At the very least, every Indian who is online watches one video per month on YouTube.

In today’s business world, localizing digital content has proven instrumental for succeeding in the global market.

A dialect is a distinct variant of a language spoken by a subgroup of that language’s speakers. So dialects of a language are closely related linguistically and are largely (or completely) mutually intelligible.

Whether you’re selling software as a service (SaaS) or a tangible product, internationalization, localization, and translation can open up the global market for you. Very often, it’s required in domestic markets, too, if you wish to reach out to diverse audiences.

Localization has been shown to drive the growth of companies globally. However, questions remain as to whether language is a revenue generator or cost for the companies in question.

It’s five months into 2021 and the world is still struggling to cope with the Covid-19 pandemic. But unlike last year, this year the vaccines have arrived. The question is, how accessible are the vaccines to everyone?

Subtitling services seem very simple on paper. How difficult can it be to translate some dialogue and create corresponding subtitles? Surprisingly to many, subtitling has many intricacies that might not be obvious at first glance and can be a very complex endeavor.

The general stance of software companies worldwide is not to compromise quality when it comes to their products. This sentiment also applies to language translation services, such as the video translation process, closed captioning, transcriptions, subtitling, dubbing, the area of software…

Video marketing, advertising, and learning via video has gotten stronger over the last couple of years. It is a trend that will persevere, because video is very close to how the human brain tends to collect information from the outside world. Not surprisingly, 89% of video marketers say they get a good return on investment from videos…

Closed captioning and subtitling: Are they the same? Video conveys powerful messages. But sometimes, it needs a little text help to increase and empower its reach. Closed captioning and subtitling are two ways to put the content of the video in text form. These speech-to-text formats have specific purposes to serve, depending on the content…

The widespread use of mobile phones and better and cheaper data have brought many a change to our lives. One of these changes is to do with how we access information, how we learn, and how we entertain ourselves. And, video has got a lot to do with all of this. Video permeates…

Translation and translation services have been instrumental in driving the e-commerce market on a global level. The success in using translation to bring a product to another market can be seen in the video localization and video translation areas, which clearly show the potential customers these strategies…

Digital marketing through the use of audio and video localization has quickly emerged as an incredibly useful tool for reaching a global audience. As a human it is much easier to acquire information using our senses and for that reason it is unsurprising that you can get much more information from a short…

Likewise, in the healthcare industries language services are highly important for translating patient notes and interpreting. Interpreting has become a more demanded service especially in cases where a traveller has to hospitalised in a foreign country. In Europe many holiday makers from Ireland and the UK request an interpreter…

You decide to translate the content of your website, app, or software program in the local languages of the region or country you are operating in. You send the content for translation. You launch your product with the translated content. Job done, right?
But what’s this? Users seem to be bouncing off the translated pages. They are leaving angry feedback…

Translating video and audio is an urgent requirement today with the boom in pre-recorded TV programs and streaming media. You can go about it in several ways, with closed captioning and subtitling being the most popular content producers’ choices. What is closed captioning? Closed captions are one…

The power of video to communicate, to teach, to market has long been known. But it is only with the mobile phone revolution that we have truly realized its potential. Anyone who has a smartphone and data connectivity today has access to video content. It opens up opportunities to anyone who wants…

The Internet has opened up endless opportunities for businesses everywhere to explore new markets and expand their reach across the globe. And because of this, websites have become the primary channel for many companies to sell, inform, and promote themselves due to their amazing power to make di…

The ISO 17100:2015 is the latest internationally-recognised standard for companies working within the translation industry. It describes the essential requirements for processes, resources and other aspects involved in the delivery of a quality translation service. The ISO 17100:2015 standa…

Over the last couple of decades, the translation industry has experienced an exponential growth, one that will almost certainly continue into the future. Among the reasons for such high interest in translation services are the access that the Internet has provided to businesses big and small in t…

On 3rd May, 2019, an extremely severe cyclonic storm – FANI hit the East Coast of India and ravaged Bhubaneswar, the capital city of Odisha, where we have one of our Production offices, and Puri – another coastal city. This was one of the strongest and the most severe cyclone Odisha has ever seen…

Visit tcworld India to experience top tier workshops and presentations from across the world. The event is being held from 28th of February to 1st March, 2019 at the TAJ, M.G. Road, Bangalore. Braahmam is the official gold sponsor of the entire majestic event. With two days of extravagant exposur…

Content marketing, however, is not a new concept. Brands have been telling stories for well over a century to attract and retain customers, using a variety of media. From printed publications like John Deere’s customer magazine The Furrow launched in 1895, through radio programmes known as “Soap …

Increasing globalization has converted  our planet into  “one big village” that has provided every single person  access to the whole world. Increased globalization has boosted business and provided  organizations with new  landscapes and horizons to achieve. With the whole world now a prospectiv…

When adapting entertainment or business communication for a global marketplace, subtitling is one of the options available and has many advantages. Subtitles can be used as a written rendering of the dialogue or narration contained in a video in the same language as the original audio, or…

With the evolution of technology, businesses are not just limited to the geographical boundary of their own country. What can be better than a video when a business plans to expand its global outreach? The visual appeal of a video can cross boundaries and cultural differences to create communitie…

The tcworld conferences are significant events for a technical communicator. The three days of the conference will see many industry experts and business persons providing their wisdom to the attendees. The topics for the conference cover various subjects within the technical industry such as Con…

We are living in an era where technology has completely taken over our day-to-day tasks. If there is one thing that technology has strengthened the most, it is communication. Communication is the key in every aspect of our life, and that includes the way we do business. Communication through mult…

LocWorld, the World’s Leading Localization Conference, also known as “The marketplace of the language industry”, is organised multiple times during the year in different cities around the world, and is dedicated to international business, translation, localization and global website management…

Videos are fast becoming one of the most powerful tools of marketing promotion. According to the survey “The State of Video Marketing 2018” carried out by Wyzowl, 81% of businesses use video as a marketing tool. Out of those, 85% of businesses regard video as an important part of their marketing…

Videos are a well-established method of communication these days, and a great way to spread your message. Whether you want to advertise your products, demonstrate a task or simply broadcast a TV show, videos can easily be shared all over the globe in a matter of minutes. However, problems can ari…

I remember clearly the expression on my fellow translators’ faces the first time I used the word “Localization” to describe the type of work I was doing. Back then—and it wasn’t that long ago really—I couldn’t even find a resource to look for the translation of the English term “localization” in…

Content is not limited to text and photos on a website. Videos play a crucial part in any marketing strategy, especially among those that aim for a global reach. Videos give your content depth and variety. Fortunately, with video translation services  you can tweak your videos for an effective gl…

There was a time when it was necessary to use an elaborate studio for recording audio.  Modern technology has progressed so far that the days of booking a studio have almost gone.  Although recording studios are still used by large corporations the introduction of cheap audio interfaces, among ot…

In spite of the name, ‘Oktoberfest’ actually begins in the middle or end of September. It’s a folk festival which typically signifies the onset of winter in Germany and much of central or western Europe. Oktoberfest is typically associated with the consumption and appreciation of a wide variety…

Recently, the 3-day event “10th World Hindi Conference” was organised by the Ministry of External Affairs in cooperation with the Madhya Pradesh government in Bhopal. This conference takes place every 4-5 years all across the world. This is the third time that the World Hindi Conference has been…

With the arrival of Holiday season, the race to get that perfect gift begins. Gifting is a very important custom followed around the world and is a way to express our love and gratitude for our family, friends and associates. But many times, gifts can either make or break relationships. Here is…

As declared in the Indian Constitution, Hindi is the official language of India along with English.  Apart from these, states also have their own official languages.

From distance, the whole approach of Machine translation and its success looks a reality but on close inspection it feels that there is more to Machine Translation then what has been sold to an average customer. For those who are unaware of what Machine Translation is, here is a layman’s explanat…

For long, the Indian Government has ignored the importance of local languages in governance. Maybe, they have woken up well in time and since last year there has been a huge push towards spreading information about major development initiatives in Indian languages.Language diversity is well known…

Legacy data need not be a liability. Convert existing content into XML and HTML 5 and reap the many benefits of digital publishing. For those who always wanted to create high-quality interactive content, it’s a dream come true. Contact us for interactive digital publishing services!…