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With translations, you may end up sending muddled messages, so transcreate. It takes skills such as copy writing, translation, and subject matter expertise to recreate content that resonates culturally and linguistically with the target audience.

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We help you capture new markets by internationalizing the source code. In doing so, we ensure compatibility on all devices and test for bugs and breaks in text.

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Yes. We ensure a seamless process by addressing hassles with file formats, captioning options, misaligned documents, overflowing junk characters, and more.

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Our partnership with MediaWen International ensures that AI is put to the best use to create high-quality multilingual videos. You can choose to have your videos transcribed, subtitled, or dubbed using manual, automated, or hybrid process on a cloud-based workflow.

Localization for Spiritual Organization

Introduction:

Our client is a non-profit, spiritual organization working towards raising human consciousness and fostering global harmony through individual transformation. They wanted the blogs, website, mobile App, and videos of the spiritual guru translated and localized into seven languages – Arabic, French, German, Spanish, Chinese, Russian, and Portuguese. The original videos were in English, and therefore they wanted people in different parts of the world to also take advantage of the teachings in their own language.

We did translations of their blogs, website, and App. We also did end-to-end localization of videos including creative translations to convey their message appropriately along with dubbing and video editing. The content of blogs and videos varied from yoga, meditation and spirituality, to health and wellbeing.

Tools/Technologies Used:

Transifex
Smartcat
Adobe Premiere

Challenges

Translating the text creatively such that the humor and meaning in the source text are conveyed appropriately in the target languages;
Translating dubbing content keeping in mind the length restriction so that the meaning is conveyed while taking care of the syncing requirements;
Dubbing on the original videos keeping in mind that the modulation and pause are similar to the original video voice.

Solution

Used linguists experienced in translating creative and spiritual content for translation of blogs, mobile App, website, and videos while maintaining the tone and meaning;
Translated on-screen text and implemented it in the localized videos;
Implemented technological solution to automatically restrict the character limit of the voice-over translations so that they sync with the videos accurately;
Used experienced dubbing artists who are experts in modulating the voice as per the source voice so that the listeners connect well with the Guru;
Edited the videos to overlay the dubbed voice-over over the original English one with perfect syncing;
Changed the orientation of Arabic videos from right to left and appropriately changed the translation of navigation.

Benefits to Customer

They could make the content in textual and video format available worldwide to the people who wanted to access the Guru’s teachings.
The localized videos helped people connect well with the Guru and gain enlightment in their own language.
The people could access the translated and localized content in their own language at the click of the button using Mobile Apps and website.

Date April 29, 2019
Tags Audio and Video Translation Services

Localization for Spiritual Organization

Challenges

Solution

Benefits to Customer

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