Challenges
- Short Turnaround Time: Meeting tight deadlines without compromising quality.
- Limited Budget: Delivering high-quality services while adhering to budget constraints.
- Quality Expectations: Ensuring linguistic accuracy and cultural sensitivity across translations and voiceovers.
Solutions
- AI-powered solution: To meet the time and budget requirements, we used AI for translation and voice-over with human validation. We did machine translation of the content with post-editing by specialized linguists and used synthetic voice-over for engaging voiceovers.
- Efficient Workflow Management: Streamlined processes facilitated optimal resource allocation and timely delivery. Prioritizing tasks and leveraging technology ensured smooth coordination.
- Resource Allocation: Effective collaboration with internal resources and external linguistic experts allowed us to balance quality with cost-effectiveness.
- Quality Assurance Processes: Rigorous proofreading and editing, along with feedback loops involving native speakers, ensured high-quality translations and natural-sounding voiceovers.
- Transparent Communication: Regular updates on timelines and potential challenges fostered alignment with client expectations, enabling collaborative decision-making.
Benefits
- The client realized cost savings in translation and recording processes across multiple languages.
- Employees were effectively onboarded, enabling them to commence work simultaneously.
- Future updates to translations could be easily incorporated without incurring significant expenses.
Localization of Marketing for a French Automotive Supplier
A leading French automotive supplier with global operations approached Braahmam to manage the translation and adaptation of several pieces of marketing content including audiovisual content, corporate communications and marketing materials. These materials were part of a global campaign introducing a new brand name. The goal was to ensure consistency, confidentiality, and quality in localized content across 20 languages (including European, Asian and Middle Eastern languages) while adhering to strict timelines and a limited budget.
Successful Delivery of 60,000-Word Irish Gaelic Translation for a Software Company
This case study outlines our successful delivery of a 60,000-word translation project from English (US) to Irish Gaelic for a prominent software company. The client aimed to expand its market presence in Europe and required high-quality marketing content translated within a stringent deadline.
