Challenges
- Short Turnaround Time: Meeting tight deadlines without compromising quality.
- Limited Budget: Delivering high-quality services while adhering to budget constraints.
- Quality Expectations: Ensuring linguistic accuracy and cultural sensitivity across translations and voiceovers.
Solutions
- AI-powered solution: To meet the time and budget requirements, we used AI for translation and voice-over with human validation. We did machine translation of the content with post-editing by specialized linguists and used synthetic voice-over for engaging voiceovers.
- Efficient Workflow Management: Streamlined processes facilitated optimal resource allocation and timely delivery. Prioritizing tasks and leveraging technology ensured smooth coordination.
- Resource Allocation: Effective collaboration with internal resources and external linguistic experts allowed us to balance quality with cost-effectiveness.
- Quality Assurance Processes: Rigorous proofreading and editing, along with feedback loops involving native speakers, ensured high-quality translations and natural-sounding voiceovers.
- Transparent Communication: Regular updates on timelines and potential challenges fostered alignment with client expectations, enabling collaborative decision-making.
Benefits
- The client realized cost savings in translation and recording processes across multiple languages.
- Employees were effectively onboarded, enabling them to commence work simultaneously.
- Future updates to translations could be easily incorporated without incurring significant expenses.
App Localization for a Leading Social Media Company
A prominent social media App company aimed to expand its user base across Asia, particularly in India and Southeast Asia. To achieve this, they recognized the need for comprehensive localization of their App, marketing materials and legal documents in major regional languages. Since 2018, Braahmam has been pivotal in managing their localization and transcreation process and also advising them on language best practices. We have localized over 5 million words to date and counting.
Transforming Training Video Production with AI-Driven Voiceovers
Our client, a leading Salesforce consulting firm, specializes in developing training videos that showcase key integrations and advanced features of their applications. These videos are crucial for educating both internal teams and external partners, ensuring they can effectively navigate and utilize the company’s solutions. To enhance the professionalism and engagement of their training materials, the client sought to include US English voiceovers. Traditional voiceover methods, however, posed challenges related to time, cost, and consistency. The need for a more efficient and scalable solution became evident, prompting the exploration of synthetic voice technology to streamline production without sacrificing quality.
