Challenges
- Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
- Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately.
- Process Design: Establishing an effective workflow was essential for project success.
- Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
Solutions
- Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
- Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately
- Process Design: Establishing an effective workflow was essential for project success.
- Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
Benefits
- Successful Branding Deck: The client successfully designed their branding deck on time, equipped with culturally relevant translations that aligned with their vision.
- Effective Market Communication: The end result enabled our client to convey their brand’s values, story, and mission effectively to customers and employees in Japan and Korea.
- Expanded Localization Efforts: The guidelines developed during this project paved the way for future translations of their website, app, and video content—further localized by our team for these dynamic markets.
Global Expansion of Health Software Provider
Our client, a leading health software provider, has developed an innovative cloud-based platform designed to connect clinics with their clients, enabling seamless communication and access to healthcare services anytime, anywhere. With a strong presence in English-speaking markets, the client sought to expand its reach to non-English speaking markets by localizing their app in several languages including German, Romanian, Portuguese (Portugal), Polish, Arabic, and Urdu (Pakistan).
AI-powered Voice-over for the Onboarding Solution of a Global Logistics Provider
Our client, a logistics and postal optimization company, faced the challenge of onboarding employees that are non-native English speakers. To address this, we undertook a project to translate and localize a 70+ slide onboarding training presentation into five languages: Gujarati, Hindi, Malayalam, Nepali (India), and Urdu (Pakistan). The primary goal was to provide accessible training in employees' native languages, enhancing their integration into their roles through: ∙ Text-to-speech translation of the onboarding content. ∙ Synthetic voice generation for engaging voiceovers. ∙ Seamless embedding of voiceovers into PowerPoint slides.
