Challenges
- Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
- Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately.
- Process Design: Establishing an effective workflow was essential for project success.
- Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
Solutions
- Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
- Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately
- Process Design: Establishing an effective workflow was essential for project success.
- Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
Benefits
- Successful Branding Deck: The client successfully designed their branding deck on time, equipped with culturally relevant translations that aligned with their vision.
- Effective Market Communication: The end result enabled our client to convey their brand’s values, story, and mission effectively to customers and employees in Japan and Korea.
- Expanded Localization Efforts: The guidelines developed during this project paved the way for future translations of their website, app, and video content—further localized by our team for these dynamic markets.
Localization of Marketing for a French Automotive Supplier
A leading French automotive supplier with global operations approached Braahmam to manage the translation and adaptation of several pieces of marketing content including audiovisual content, corporate communications and marketing materials. These materials were part of a global campaign introducing a new brand name. The goal was to ensure consistency, confidentiality, and quality in localized content across 20 languages (including European, Asian and Middle Eastern languages) while adhering to strict timelines and a limited budget.
Human Validation of Machine Translated Software Content in Indonesian
Our client, a leading cloud computing platform company, aimed to penetrate the Indonesian market by localizing over 2,500,000 words of software UI and UA content. This ambitious project required meticulous human post-editing of machine-translated text to ensure accuracy and cultural relevance.
