Challenges
- Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
- Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately.
- Process Design: Establishing an effective workflow was essential for project success.
- Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
Solutions
- Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
- Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately
- Process Design: Establishing an effective workflow was essential for project success.
- Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
Benefits
- Successful Branding Deck: The client successfully designed their branding deck on time, equipped with culturally relevant translations that aligned with their vision.
- Effective Market Communication: The end result enabled our client to convey their brand’s values, story, and mission effectively to customers and employees in Japan and Korea.
- Expanded Localization Efforts: The guidelines developed during this project paved the way for future translations of their website, app, and video content—further localized by our team for these dynamic markets.
Medical eLearning content Translation in European and Asian Languages
Laerdal Medical is a world leader in healthcare education and resuscitation training, providing state-of-the-art training and therapy products for emergency medical care globally. They needed high-quality translations of their patient care learning content into Portuguese, Spanish, Japanese, Korean, and Chinese.
Global Expansion of Health Software Provider
Our client, a leading health software provider, has developed an innovative cloud-based platform designed to connect clinics with their clients, enabling seamless communication and access to healthcare services anytime, anywhere. With a strong presence in English-speaking markets, the client sought to expand its reach to non-English speaking markets by localizing their app in several languages including German, Romanian, Portuguese (Portugal), Polish, Arabic, and Urdu (Pakistan).
