- Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
- Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately.
- Process Design: Establishing an effective workflow was essential for project success.
- Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
- Resource Selection: Identifying translators who understood marketing content's intricacies was crucial
- Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately
- Process Design: Establishing an effective workflow was essential for project success.
- Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
- Successful Branding Deck: The client successfully designed their branding deck on time, equipped with culturally relevant translations that aligned with their vision.
- Effective Market Communication: The end result enabled our client to convey their brand’s values, story, and mission effectively to customers and employees in Japan and Korea.
- Expanded Localization Efforts: The guidelines developed during this project paved the way for future translations of their website, app, and video content—further localized by our team for these dynamic markets.
International SEO for a Leading Video Conferencing Platform
Our client is a leading video conferencing software company targeting small and medium-sized businesses in Vietnam. Their goal was to enhance their visibility through competitive SEO analysis and improve their product pricing design in comparison to their competitors.
Transforming Training Video Production with AI-Driven Voiceovers
Our client, a leading Salesforce consulting firm, specializes in developing training videos that showcase key integrations and advanced features of their applications. These videos are crucial for educating both internal teams and external partners, ensuring they can effectively navigate and utilize the company’s solutions. To enhance the professionalism and engagement of their training materials, the client sought to include US English voiceovers. Traditional voiceover methods, however, posed challenges related to time, cost, and consistency. The need for a more efficient and scalable solution became evident, prompting the exploration of synthetic voice technology to streamline production without sacrificing quality.
