- Resource Selection: Identifying translators who understood marketing content's intricacies was crucial.
- Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately.
- Process Design: Establishing an effective workflow was essential for project success.
- Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
- Resource Selection: Identifying translators who understood marketing content's intricacies was crucial
- Need for Transcreators: Simple translation was insufficient; creative transcreation was necessary to adapt messaging appropriately
- Process Design: Establishing an effective workflow was essential for project success.
- Content Treatment: Ensuring that the essence of empowerment reflected in the brand was preserved throughout the translation process.
- Successful Branding Deck: The client successfully designed their branding deck on time, equipped with culturally relevant translations that aligned with their vision.
- Effective Market Communication: The end result enabled our client to convey their brand’s values, story, and mission effectively to customers and employees in Japan and Korea.
- Expanded Localization Efforts: The guidelines developed during this project paved the way for future translations of their website, app, and video content—further localized by our team for these dynamic markets.
Localization of a Business Conduct Course in German and Dutch
Our client, a specialist in geotechnical solutions, wanted to develop and localize a Code of Business Conduct course tailored for their employees in both German and Dutch. The project required adherence to specific technical and language standards, with a focus on a consistent user experience across all language versions.
Medical eLearning content Translation in European and Asian Languages
Laerdal Medical is a world leader in healthcare education and resuscitation training, providing state-of-the-art training and therapy products for emergency medical care globally. They needed high-quality translations of their patient care learning content into Portuguese, Spanish, Japanese, Korean, and Chinese.
