Challenges:
- Team Formation: The client required a dedicated team to address diverse content types, necessitating a meticulous selection of resources.
- User Familiarity: Linguists needed to be active users of the app to fully grasp the content and brand voice.
- Stringent Screening: The onboarding process for linguists was rigorous and detailed, emphasizing the need for high-quality output.
- Privacy Concerns: All project participants had to sign privacy agreements and comply with extensive legal formalities.
- Technical Requirements: The client’s elaborate tech stack necessitated that all translators use their proprietary ecosystem and hardware.
- Continuous Localization: Daily content submissions required shortturnaround times for translations and bug fixes.
Solution:
- We formed a specialized team of project managers, linguists and transcreators tailored to different content types, ensuring expertise in each area.
- Experienced lead linguists acted as language custodians, certifying translation accuracy and consistency.
- Privacy compliance was enforced through strict adherence to signed agreements and periodic internal audits.
- Comprehensive training sessions were conducted for all stakeholders on product use and tools required for localization.
- We facilitated hardware procurement for seamless integration into the client's tech ecosystem.
- Rigorous screening processes ensured that selected linguists were not only proficient but also regular users of the app, aligning with brand messaging.
- Our dedicated team consistently delivered translations within 24 hours while addressing any bugs promptly.
Benefits:
- The client’s user base surged from 200 million to 400 million by 2023.
- Successful app launches enabled the client to reach broader audiences across targeted markets, leading to the addition of more languages over time.
- Revenue increased by more than 4 times during this period, showcasing the tangible impact of effective localization strategies.
AI-powered Voice-over for the Onboarding Solution of a Global Logistics Provider
Our client, a logistics and postal optimization company, faced the challenge of onboarding employees that are non-native English speakers. To address this, we undertook a project to translate and localize a 70+ slide onboarding training presentation into five languages: Gujarati, Hindi, Malayalam, Nepali (India), and Urdu (Pakistan). The primary goal was to provide accessible training in employees' native languages, enhancing their integration into their roles through: ∙ Text-to-speech translation of the onboarding content. ∙ Synthetic voice generation for engaging voiceovers. ∙ Seamless embedding of voiceovers into PowerPoint slides.
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Our client, a prominent designer of beauty and grooming products for women, sought to expand its reach into the Japanese and Korean markets. To achieve this, they required a branding deck that authentically represented their product while effectively conveying their brand message. The primary goal was to translate and transcreate the branding materials in a manner that resonated with the cultural nuances of the target markets. The client emphasized the importance of maintaining the brand's identity, tone, and core message centered on women’s strength and empowerment.
