Challenges:
- Team Formation: The client required a dedicated team to address diverse content types, necessitating a meticulous selection of resources.
- User Familiarity: Linguists needed to be active users of the app to fully grasp the content and brand voice.
- Stringent Screening: The onboarding process for linguists was rigorous and detailed, emphasizing the need for high-quality output.
- Privacy Concerns: All project participants had to sign privacy agreements and comply with extensive legal formalities.
- Technical Requirements: The client’s elaborate tech stack necessitated that all translators use their proprietary ecosystem and hardware.
- Continuous Localization: Daily content submissions required shortturnaround times for translations and bug fixes.
Solution:
- We formed a specialized team of project managers, linguists and transcreators tailored to different content types, ensuring expertise in each area.
- Experienced lead linguists acted as language custodians, certifying translation accuracy and consistency.
- Privacy compliance was enforced through strict adherence to signed agreements and periodic internal audits.
- Comprehensive training sessions were conducted for all stakeholders on product use and tools required for localization.
- We facilitated hardware procurement for seamless integration into the client's tech ecosystem.
- Rigorous screening processes ensured that selected linguists were not only proficient but also regular users of the app, aligning with brand messaging.
- Our dedicated team consistently delivered translations within 24 hours while addressing any bugs promptly.
Benefits:
- The client’s user base surged from 200 million to 400 million by 2023.
- Successful app launches enabled the client to reach broader audiences across targeted markets, leading to the addition of more languages over time.
- Revenue increased by more than 4 times during this period, showcasing the tangible impact of effective localization strategies.
Localization of Fintech Website and App for Global Expansion
As part of their global expansion strategy, our client, a leading trading broker platform, aimed to expand their digital presence by translating and localizing their website and mobile app into multiple languages. With the goal of reaching a wider audience, the project focused on three specific languages: Hindi (for India), Bengali (for Bangladesh), and Urdu (for Pakistan). The aim was not just to translate the content but to adapt it for the cultural and technical nuances of each region. This required the translation of the website, app, marketing materials, and legal content, along with the creation of a detailed glossary of trading and financial terms.
End-to-End Video Localization for a Non-profit organization
A non-profit organization dedicated to providing sustainable energy solutions sought to expand its outreach in East Africa. To effectively communicate their message, they needed their marketing videos originally produced in Kannada translated and localized into Swahili. The project involved multiple stages: transcription from Kannada to Kannada, translation from Kannada to English, and then translation from English to Swahili. The final deliverables included dubbing the video in Swahili and adding open captions while incorporating the client’s new logo.
