Challenges
· Tight Deadline: The translation project involved over 20,000 words, and the client required delivery within a tight timeline of just three days.
· Terminology Consistency: Given the nature of the healthcare industry, ensuring the correct terminology and maintaining high quality across all translations was paramount. This requirement emphasized the need for linguists who not only understood medical jargon but also could provide culturally appropriate translations that resonate with local audiences.
· New to Localization: As a newcomer to the localization process, the client needed comprehensive guidance throughout the entire project life cycle to ensure successful implementation and integration of localized content into their platform.
Solutions
· Resource Onboarding: We meticulously selected linguists with extensive experience in both medical and software content translation. This ensured that the chosen linguists were not only fluent in the target languages but also possessed the necessary expertise in healthcare terminology.
· Glossary Preparation: Our team prepared a comprehensive glossary of terminology specific to the client's platform. This glossary served as a key resource, not only for the current translation project but also for all related documentation and future localization efforts, promoting consistency and accuracy in all communications.
· Ongoing Support: Throughout the project, we provided continuous support and guidance to the client, helping them navigate the complexities of the localization process and addressing any concerns that arose during implementation.
Benefits
- Market Expansion: The client was able to effectively reach and engage with non-English speaking audiences, thereby increasing their market presence.
- Enhanced User Experience: Culturally relevant and contextually appropriate translationsimproved user satisfaction and engagement with the platform.
- Streamlined Processes: The glossary developed during this project will facilitate future localization efforts, ensuring consistency and efficiency across all documentation. By partnering with us, the client not only achieved their immediate localization goals but also laid the groundwork for sustained growth and success in international markets.
Improved Search Engine Presence for Online Store - International SEO for a Renowned Workout Clothing Company
Our customer is a renowned workout clothing company seeking to enhance its international presence through targeted SEO and multilingual support for its eCommerce platform. Their goal was to improve search engine rankings and overall user experience by translating key SEO elements, particularly metafields, into French and Dutch for their European market.
App Localization for a Leading Social Media Company
A prominent social media App company aimed to expand its user base across Asia, particularly in India and Southeast Asia. To achieve this, they recognized the need for comprehensive localization of their App, marketing materials and legal documents in major regional languages. Since 2018, Braahmam has been pivotal in managing their localization and transcreation process and also advising them on language best practices. We have localized over 5 million words to date and counting.
