Challenges
- Tight Timeline: The project demanded the delivery of 500,000 words each week for six consecutive weeks.
- Resource Selection: Identifying and recruiting linguists with the necessary expertise in both software localization and the Indonesian language in a short span of time posed a significant challenge.
- Quality Assurance: Maintaining high-quality standards across alarge volume of work while managing a diverse team was critical, especiallyunder pressing deadlines.
Solution
- Recruitment: Within one week, we successfully recruited over 20 qualified linguists. Each linguist underwent rigorous screening through sample tests tailored to relevant software content to ensure they met our quality standards.
- Dedicated Internal Team: We established an internal team of Project Managers who specialized in overseeing this initiative. A dedicated QA specialist was also appointed to monitor deliverables, guaranteeing that all files were thoroughly vetted before submission.
- Backup Linguists: To mitigate risks associated with resource unavailability, we continuously onboarded backup linguists. This proactive approach ensured that our workflow remained uninterrupted, allowing us to meet our delivery commitments without delay.
Benefits
- The successful execution of this project enabled our client to launch their platform on schedule, significantly enhancing their visibility and accessibility within the Indonesian market.
- By ensuring that content was not only translated but also culturally adapted and validated by human experts, the client could effectively engage with Indonesian users, fostering greater user satisfaction and trust.
Localization of Fintech Website and App for Global Expansion
As part of their global expansion strategy, our client, a leading trading broker platform, aimed to expand their digital presence by translating and localizing their website and mobile app into multiple languages. With the goal of reaching a wider audience, the project focused on three specific languages: Hindi (for India), Bengali (for Bangladesh), and Urdu (for Pakistan). The aim was not just to translate the content but to adapt it for the cultural and technical nuances of each region. This required the translation of the website, app, marketing materials, and legal content, along with the creation of a detailed glossary of trading and financial terms.
Localization of Marketing for a French Automotive Supplier
A leading French automotive supplier with global operations approached Braahmam to manage the translation and adaptation of several pieces of marketing content including audiovisual content, corporate communications and marketing materials. These materials were part of a global campaign introducing a new brand name. The goal was to ensure consistency, confidentiality, and quality in localized content across 20 languages (including European, Asian and Middle Eastern languages) while adhering to strict timelines and a limited budget.
