- SEO Competitive Analysis: The client wanted insights into their competitors' top-performing keywords to understand how to strengthen their SEO strategy. They needed recommendations on content generation based on these keywords to improve their search ranking in Vietnam's competitive SMB market.
- Meta Data Optimization: The client requested a review and suggestions for improving meta descriptions and titles based on the SEO analysis.
- Price Design Analysis: The client also sought a comparative analysis of their pricing structure against competitors. They wanted recommendations on how to optimize the design and presentation of their pricing to make it more appealing to SMBs.
- SEO Competitive Analysis:
- Competitor Keyword Research: Our SEO specialists conducted a thorough analysis of the competitors' keyword strategies, focusing on high-ranking keywords used by top video conferencing software companies in Vietnam. The team used advanced tools to identify trending keywords and search volumes.
- Keyword Strategy and Content Recommendations: We developed a keyword strategy tailored to the client’s strengths, identifying high-volume, low-competition keywords relevant to SMBs. Content suggestions were provided, emphasizing localized content and addressing pain points specific to Vietnamese SMBs.
- Meta Data Recommendations:
- Meta Title & Description Optimization: Based on the keyword analysis, we recommended specific changes to meta titles and descriptions to improve click-through rates (CTR). This involved optimizing for both search engines and user intent, ensuring the meta data aligned with the identified keywords.
- Competitor Pricing Design Analysis
- Comparison with Competitors: We conducted a comprehensive analysis of how competitors presented their pricing. This included examining pricing tiers, value propositions, and user experience elements such as ease of understanding and transparency.
- Design and Pricing Recommendations: Suggestions included introducing flexible pricing packages and clearer visual cues, ensuring a more intuitive user experience for SMBs. We proposed simplifying the pricing page and offering distinct value-added features at each price point to make the client’s offering more competitive.
- Improved SEO Strategy: With a clear understanding of the competitor landscape, the client optimized their SEO, leading to higher rankings in relevant search results. This boosted their organic traffic, specifically targeting SMBs in Vietnam.
- Enhanced Meta Data: The optimized meta data increased their CTR from search engines, improving overall visibility and engagement with potential customers.
- Pricing Optimization: The revamped pricing design made it easier for SMBs to understand and see the value in the client’s product, leading to higher conversion rates. The client also gained a competitive edge by differentiating their offerings from those of competitors.
App Localization for a Leading Social Media Company
A prominent social media App company aimed to expand its user base across Asia, particularly in India and Southeast Asia. To achieve this, they recognized the need for comprehensive localization of their App, marketing materials and legal documents in major regional languages. Since 2018, Braahmam has been pivotal in managing their localization and transcreation process and also advising them on language best practices. We have localized over 5 million words to date and counting.
Transcreation of a Branding Deck for Beauty and Grooming Products in Japanese and Korean
Our client, a prominent designer of beauty and grooming products for women, sought to expand its reach into the Japanese and Korean markets. To achieve this, they required a branding deck that authentically represented their product while effectively conveying their brand message. The primary goal was to translate and transcreate the branding materials in a manner that resonated with the cultural nuances of the target markets. The client emphasized the importance of maintaining the brand's identity, tone, and core message centered on women’s strength and empowerment.
