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Challenges

  • SEO Competitive Analysis: The client wanted insights into their competitors' top-performing keywords to understand how to strengthen their SEO strategy. They needed recommendations on content generation based on these keywords to improve their search ranking in Vietnam's competitive SMB market.
  • Meta Data Optimization: The client requested a review and suggestions for improving meta descriptions and titles based on the SEO analysis.
  • Price Design Analysis: The client also sought a comparative analysis of their pricing structure against competitors. They wanted recommendations on how to optimize the design and presentation of their pricing to make it more appealing to SMBs.

Solutions

  • SEO Competitive Analysis:
    • Competitor Keyword Research: Our SEO specialists conducted a thorough analysis of the competitors' keyword strategies, focusing on high-ranking keywords used by top video conferencing software companies in Vietnam. The team used advanced tools  to identify trending keywords and search volumes.
    • Keyword Strategy and Content  Recommendations: We developed a keyword strategy tailored to the client’s strengths, identifying high-volume, low-competition keywords relevant to SMBs. Content suggestions were provided, emphasizing localized content and addressing pain points specific to Vietnamese SMBs.
  • Competitor Pricing Design Analysis
    • Comparison with Competitors: We conducted a comprehensive analysis of how competitors presented their pricing. This included examining pricing tiers, value propositions, and user experience  elements such as ease of understanding and transparency.
    • Design and Pricing Recommendations:  Suggestions included introducing flexible pricing packages and clearer  visual cues, ensuring a more intuitive user experience for SMBs. We  proposed simplifying the pricing page and offering distinct value-added features at each price point to make the client’s offering more  competitive.
  • Meta Data Recommendations:
    • Meta Title & Description Optimization: Based on the keyword analysis, we recommended specific changes to meta titles and descriptions to improve click-through rates (CTR). This involved optimizing for both search engines and user intent, ensuring the meta data aligned with the identified keywords.

Benefits

  • Improved SEO Strategy: With a clear understanding of the competitor landscape, the client optimized their SEO, leading to higher rankings in relevant search results. This boosted their organic traffic, specifically targeting SMBs in Vietnam.
  • Enhanced Meta Data: The optimized meta data increased their CTR from search engines, improving overall visibility and engagement with potential customers.
  • Pricing Optimization: The revamped pricing design made it easier for SMBs to understand and see the value in the client’s product, leading to higher conversion rates. The client also gained a competitive edge by differentiating their offerings from those of competitors.

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