- SEO Competitive Analysis: The client wanted insights into their competitors' top-performing keywords to understand how to strengthen their SEO strategy. They needed recommendations on content generation based on these keywords to improve their search ranking in Vietnam's competitive SMB market.
- Meta Data Optimization: The client requested a review and suggestions for improving meta descriptions and titles based on the SEO analysis.
- Price Design Analysis: The client also sought a comparative analysis of their pricing structure against competitors. They wanted recommendations on how to optimize the design and presentation of their pricing to make it more appealing to SMBs.
- SEO Competitive Analysis:
- Competitor Keyword Research: Our SEO specialists conducted a thorough analysis of the competitors' keyword strategies, focusing on high-ranking keywords used by top video conferencing software companies in Vietnam. The team used advanced tools to identify trending keywords and search volumes.
- Keyword Strategy and Content Recommendations: We developed a keyword strategy tailored to the client’s strengths, identifying high-volume, low-competition keywords relevant to SMBs. Content suggestions were provided, emphasizing localized content and addressing pain points specific to Vietnamese SMBs.
- Meta Data Recommendations:
- Meta Title & Description Optimization: Based on the keyword analysis, we recommended specific changes to meta titles and descriptions to improve click-through rates (CTR). This involved optimizing for both search engines and user intent, ensuring the meta data aligned with the identified keywords.
- Competitor Pricing Design Analysis
- Comparison with Competitors: We conducted a comprehensive analysis of how competitors presented their pricing. This included examining pricing tiers, value propositions, and user experience elements such as ease of understanding and transparency.
- Design and Pricing Recommendations: Suggestions included introducing flexible pricing packages and clearer visual cues, ensuring a more intuitive user experience for SMBs. We proposed simplifying the pricing page and offering distinct value-added features at each price point to make the client’s offering more competitive.
- Improved SEO Strategy: With a clear understanding of the competitor landscape, the client optimized their SEO, leading to higher rankings in relevant search results. This boosted their organic traffic, specifically targeting SMBs in Vietnam.
- Enhanced Meta Data: The optimized meta data increased their CTR from search engines, improving overall visibility and engagement with potential customers.
- Pricing Optimization: The revamped pricing design made it easier for SMBs to understand and see the value in the client’s product, leading to higher conversion rates. The client also gained a competitive edge by differentiating their offerings from those of competitors.
Localization of Fintech Website and App for Global Expansion
As part of their global expansion strategy, our client, a leading trading broker platform, aimed to expand their digital presence by translating and localizing their website and mobile app into multiple languages. With the goal of reaching a wider audience, the project focused on three specific languages: Hindi (for India), Bengali (for Bangladesh), and Urdu (for Pakistan). The aim was not just to translate the content but to adapt it for the cultural and technical nuances of each region. This required the translation of the website, app, marketing materials, and legal content, along with the creation of a detailed glossary of trading and financial terms.
Video Localization from Spiritual Organization
Isha Institute of Inner Sciences, a non-profit spiritual organization based in the USA, is dedicated to elevating human consciousness and fostering global harmony through individual transformation. With a vision to make spiritual teachings accessible worldwide, the Institute sought to translate and localize its content into seven languages: Arabic, French, German, Spanish, Chinese, Russian, and Portuguese. The primary goal was to translate blogs, website content, mobile applications, and videos featuring spiritual teachings from English into the target languages. The intention was to ensure that individuals in diverse regions could engage with the transformative teachings of the Guru in their native languages. Tools/Technologies Used: Transifex: For collaborative translation management Smartcat: To streamline the localization process Adobe Premiere: For video editing and dubbing
