Challenges
- Lower search volume challenge: Identifying high-volume keywords specific to a region and language is inherently difficult due to lower search volumes.
- Unsatisfactory results: Some early keyword suggestions yielded disappointing results.
- Conflicting Feedback: The initially used tools provided conflicting feedback, exacerbating the challenge.
- High performance expectation: The customer had high expectations, needing specific keywords to make their content the best in the market. They also required that keywords be relevant Arabic search terms, devoid of generic or negative keywords.
- Keyword stuffing: The gathered keywords needed to be seamlessly integrated into the content without resorting to keyword stuffing.
Solutions
- Use of Specialized team: Given the initial unsatisfactory results, we escalated the matter to leverage the full capability of our internal SEO team, which included our top local Arabic linguist and SEO experts.
- Thorough analysis for desired output: Initially, the SEO team assessed the preliminary keywords and determined that a different approach and toolset were necessary to meet the customer’s specific requirements.
- Use of advanced SEO tools: By shifting strategies, we employed advanced SEO tools specialized for localized search terms within the Saudi Arabian market.
- Identification of relevant search queries: Our experts delved deeper into the keyword landscape, identifying both primary and secondary keywords for each article. We ensured these keywords were not merely translations of English terms but inherently relevant Arabic search queries.
- Accurate keyword optimization approach: Each keyword was evaluated for search volume and difficulty, ensuring an accurate and practical approach to keyword optimization.
- Successful delivery of high-converting keywords: The final deliverable included a list of transactional keywords that real customers frequently search for, thus presenting higher chances of conversion. All keywords were ready to be incorporated into the content, meta titles, and metadescriptions without causing keyword stuffing.
- Keywords Variants Delivery: Upon the client’s request, we provided appropriate keyword variants to diversify their content further.
Benefits
- Our comprehensive approach resulted in a highly relevant and targeted keyword list that considerably improved the client’s visibility within the Saudi Arabian market.
- By focusing on transactional keywords specific to the region, the client’s content gained traction among potential customers, likely to lead to increased engagement and conversions.
Localization of Fintech Website and App for Global Expansion
As part of their global expansion strategy, our client, a leading trading broker platform, aimed to expand their digital presence by translating and localizing their website and mobile app into multiple languages. With the goal of reaching a wider audience, the project focused on three specific languages: Hindi (for India), Bengali (for Bangladesh), and Urdu (for Pakistan). The aim was not just to translate the content but to adapt it for the cultural and technical nuances of each region. This required the translation of the website, app, marketing materials, and legal content, along with the creation of a detailed glossary of trading and financial terms, making this endeavor a significant example of fintech translation efforts.
AI-powered Voice-over for the Onboarding Solution of a Global Logistics Provider
Our client, a logistics and postal optimization company, faced the challenge of onboarding employees that are non-native English speakers. To address this, we undertook a project to translate and localize a 70+ slide onboarding training presentation into five languages: Gujarati, Hindi, Malayalam, Nepali (India), and Urdu (Pakistan). The primary goal was to provide accessible training in employees' native languages, enhancing their integration into their roles through: ∙ Text-to-speech translation of the onboarding content. ∙ Synthetic voice generation for engaging voiceovers. ∙ Seamless embedding of voiceovers into PowerPoint slides.
